One of the latest trends in marketing homes, especially in the luxury home market, is the use of "mini movies." These videos feature not only the home, but the lifestyle associated with living in it. Mini movies are very popular with prospective buyers.
As of now, we are the only agents using this approach in the Prescott area, and we are proud of how our first mini movie has turned out. The video features the owners, their friends, their grandchildren, and their real estate agents (whom you might recognize)... and of course the home itself.
This mini movie has been very helpful in creating buzz for the listing all over the country. Creating interest outside of the Prescott area is critical for selling high-end homes in Prescott since very few of our high-end buyers are already living in the Prescott area.
Take a few minutes to check it out.